Privacy Policy

Effective Date: 24/09/2025

Scheduled Revision: 24/09/2026

This privacy notice discloses the privacy practices for Capture and Cherish. This notice applies to information collected through our website, mobile app, and any related services. It will inform you of the following:

  • What personal data we collect
  • How we use and share your information
  • Your rights and choices regarding your data
  • How we protect your data
  • How you can contact us

1. Information We Collect

Personal Information

We collect information that you voluntarily provide, including:

  • Your name to create account to personalise your child’s baby book.
  • Your child’s name and birthdate to create profile for their album.
  • Your mobile and email address for account communication and updates.
  • Your physical address for shipping printed baby book pages.
  • Photos and videos of your child to generate memory pages.

App & Device Information

We may automatically collect:

  • App version and mobile operating system.
  • Usage data (e.g., templates used, features accessed).
  • Crash and bug reports (for technical support and improvements).

2. How We Use Your Information

We use your information to:

  • Create personalised baby/childhood books.
  • Contact you about your account or order.
  • Ship printed pages to your address (if ordered).
  • Improve app functionality and user experience.
  • Send occasional marketing emails (you can opt out anytime).

3. Photos & Videos

Your photos and videos are stored securely using Amazon Storage Service. We do not access or share this media beyond what is necessary to render your baby book. 

4. Sharing and Disclosure

We do not sell or rent your personal data to anyone. We may share your data only in the following situations:

  • With trusted third-party services (e.g., shipping partners, cloud storage providers) necessary to provide our services.
  • When required by law (e.g., to comply with legal obligations).

5. Your Rights & Choices

You may contact us at any time to:

  • See what personal data we have about you.
  • Correct or update your information.
  • Delete your account and data.
  • Opt out of future marketing communications.
  • To exercise any of these rights, email us at: support@capturecherish.com

6. Security Measures

We take strong precautions to protect your data:

  • All sensitive information is encrypted during transmission (SSL/TLS).
  • Media and personal data are stored on secure servers.
  • Only authorised employees have access to your data for necessary tasks.

You can confirm secure communication by looking for a lock icon and "https://" in your browser’s address bar.

7. Children’s Privacy

Capture and Cherish is designed for parents and legal guardians. We only collect children's data (e.g., names, photos) with parental consent. If we learn that we’ve collected personal data from a child without consent, we will delete it promptly.

8. International Users (GDPR Compliance)

If you are located in the EU, UK, or other regions with data protection laws, you have additional rights, including:

  • The right to data portability.
  • The right to restrict or object to data processing.
  • The right to file a complaint with your local data protection authority.

We store and process your data in accordance with applicable laws and offer adequate protection for international transfers.

9. Cookies & Tracking

Our website and app may use cookies or similar technologies to enhance user experience and collect analytics data. You can manage cookies through your device or browser settings.

10. Policy Updates

We may update this privacy policy from time to time. Changes will be posted on this page, and we may notify you by email or in-app alerts. Continued use of the app or website after changes indicates your acceptance of the updated policy.

11. Contact Us

If you have any questions or concerns about this privacy policy, please contact us:

  • support@captureandcherish.com
  • https://captureandcherish.com.au/